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Why Do We Quit on Our Goals?21/1/2025 Have you ever set yourself a goal and then wondered why you never achieved it?This was a question I asked myself repeatedly 10 years ago when I started my first business. I had big dreams and a plan, but I found myself falling short of my goals over and over again. It was one of the first reasons I began exploring mindset, coaching, and the psychology of habit change. What I learned changed not only how I approached my own goals but also how I coached others to achieve theirs. At the time, I was a nutrition coach helping women with weight loss. I ran 30-day clean eating and healthy living programs. I had personally followed the program and achieved amazing results, after my son was born. Despite struggling with imposter syndrome in this new business (a nutrition coach differs from a nutritionist) - I felt confident sharing what I had learned enough to guide other women to do the same. But as I worked with different women, I noticed a pattern. There were three distinct types of behaviors:
This experience led me down a path of reading, learning, and experimenting to better understand what causes people to quit and how to help them create lasting habit change. Why Do We Quit?Research into habit change provides valuable insights into why people struggle to achieve their goals. Here are three common reasons:
What the Research Says
The Power of Emotional Connection One of the most eye-opening lessons I’ve learned is the importance of connecting your goals to your "why." When you tie a goal to your values, passions, and aspirations, it becomes much easier to stay motivated—even when the going gets tough. Visualizing what success will look and feel like can help you create an emotional connection that keeps you committed. My Advice for Goal Success If you have a big, audacious goal you want to achieve this year, take the time to create a clear vision. Journal about what it will look like and feel like when you achieve that goal. Write down your “why” and connect to it regularly, so that the positive emotion from the outcome stirs within you. This clear vision will help guide you when challenges arise. If you’re feeling stuck or unsure where to start, I’ve created a free New Year Goal Getting Guide to help you map out your vision and build a strategy to stay on track. I’m also offering 1:1 goal-setting sessions in January and February for those who want personalized support to turn their goals into reality. Remember, success isn’t about perfection—it’s about progress. Don’t let self-doubt or fear of failure hold you back. This is your year to break through. - Janel
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